Madhya Pradesh Weavers Embrace E-Commerce and Innovation

The new generation of handloom weavers in Madhya Pradesh are changing how they do business.

They are using the internet and social media to sell their products to more people.

They are also making different kinds of items like scarves and dresses, not just traditional saris, to attract younger buyers.

Some weavers work with designers to create new fabric designs.

They sell their products through online stores, like websites, and also through big stores.

This helps them reach customers both in India and abroad.