Archive · 3 Sep 2025
Honasa Consumer to Focus on Key Categories for Growth
Honasa Consumer, the company behind Mamaearth, is changing its strategy.
They aim to reach ₹5,000 crore in yearly sales.
Mamaearth is expected to make ₹2,000 crore, with offline sales contributing 60%.
Other brands like The Derma Co.
and BBlunt are also contributing.
They are focusing on categories like face wash and baby products.
The company plans to grow different brands within these categories to cater to consumer preferences and trends.
Honasa Consumer aims for ₹5,000 crore in annual recurring revenues.
Mamaearth has the potential to scale up to ₹2,000 crore in revenues.
The Derma Co. crossed the ₹500 crore revenue mark in FY25.
BBlunt’s net sales stood at ₹100 crore in FY25.
Company will focus on growth in specific product categories.
- Who
- Honasa Consumer
- What
- Adopting a focused approach to achieve ₹5,000 crore in annual recurring revenues.
- When
- Reported in the Annual Report FY25.
- Where
- N/A
- Why
- To compete in the beauty and personal care space and achieve growth.
- Company Goal
- ₹5,000 crore in annual recurring revenues
- Mamaearth Target Revenue
- ₹2,000 crore
- The Derma Co. Revenue
- ₹500 crore (FY25)
- BBlunt Net Sales
- ₹100 crore (FY25)
- Aqualogica Revenue
- Over ₹180 crore (run-rate)
- Dr Sheth’s Revenue
- Over ₹150 crore (run-rate)
- Focus Categories
- Face cleansers, shampoos, moisturizers, sunscreens, serums, lipsticks, and baby care