Archive · 30 Sep 2026
Sun TV Shares Rally on IPL Demerger Buzz Despite Denial
Sun TV Network owns the SunRisers Hyderabad cricket team.
News reports suggested that the company might separate its cricket business from the rest of the company.
Investors bought Sun TV shares because they thought this could reveal more value.
The stock rose sharply, although the reports give different prices and dates for the gains.
Sun TV said the demerger story was only a rumour.
It also said there was no important announcement waiting to be made.
One expert said the stock could rise toward ₹850 if it closes above ₹720.
Another expert warned that the shares could fall sharply if the report was rejected.
Sun TV’s sports assets include teams connected with the IPL, South Africa’s SA20 and the UK’s The Hundred.
Sun TV Network shares surged amid reports that it could unlock or demerge its IPL-related business.
In one reported session, the stock rose nearly 16% from ₹553.25 to an intraday high of ₹663.90, a new 52-week high.
A separate report said the shares gained 7.73% to ₹596 on September 30, 2026, after reaching ₹605 intraday.
Sun TV told the BSE and NSE that the demerger report was a rumour and that no material price-sensitive announcement was pending.
Experts said a confirmed demerger could support further gains, while Mahesh M. Ojha identified ₹720 as a breakout level and ₹850 as a possible target.
- Who
- Sun TV Network, owner of SunRisers Hyderabad and other sports assets, along with market experts and Indian stock exchanges.
- What
- Sun TV shares rallied amid reports of a possible demerger or value-unlocking of its sports business, which the company denied as a rumour.
- When
- The reports describe a Wednesday trading session; a separate report records a 7.73% gain on September 30, 2026.
- Where
- The share movement was reported on Indian stock exchanges, while Sun TV’s clarification was filed with BSE Limited and the National Stock Exchange of India.
- Why
- Investors reacted to speculation that separating or revaluing Sun TV’s IPL-related assets could unlock value.
Demerger Optimism
Company Denial
Meaning of the reports
Demerger Optimism
Market participants and experts viewed a possible IPL or sports-business demerger as a major corporate event that could unlock value for shareholders.
Company Denial
Sun TV said the report was a rumour and did not confirm any plan to separate or spin off its sports business.
Share-price outlook
Demerger Optimism
Mahesh M. Ojha said the stock could reach ₹850 after a closing breakout above ₹720, while another expert said confirmation could positively affect the shares.
Company Denial
Ojha warned of a major fall if Sun TV denied the reports, and the company’s filing stated that no material price-sensitive announcement was pending.
Evidence of a planned transaction
Demerger Optimism
The reports cited market attention to Sun TV’s sports assets and a brokerage valuation of the IPL franchise at roughly ₹13,000 crore–₹14,000 crore.
Company Denial
Sun TV provided no details of a board discussion, transaction structure, valuation or timeline for a demerger.
- Reported intraday high
- ₹663.90, described as a new 52-week high in one report
- Earlier reported close
- ₹553.25
- Separate reported session
- Shares rose 7.73% to ₹596 on September 30, 2026, after reaching ₹605 intraday
- Possible technical breakout
- ₹720 on a closing basis
- Expert price target
- ₹850 if the stock breaks above ₹720 on a closing basis
- Company response
- Sun TV called the demerger report a rumour and said no material price-sensitive announcement was pending
- Reported sports assets
- SunRisers Hyderabad, SunRisers Eastern Cape and SunRisers Leeds Ltd.
- Reported IPL valuation
- A brokerage report estimated ₹13,000 crore–₹14,000 crore
