Archive · 29 Sep 2025
Zoho's Arattai Prioritizes Privacy, Low-Bandwidth Messaging
Zoho is focusing on making its messaging app, Arattai, work well even on older phones with slow internet connections.
They are aiming for the app to be private, secure, and easy to use, prioritizing these features.
The company is investing more in the app's infrastructure.
Arattai was launched in 2021.
Updates are being made weekly.
The goal is to provide a trustworthy communication application focused on user privacy, which the Indian Education Minister had previously endorsed.
Zoho's Arattai to work on low-end phones and low bandwidth.
Sridhar Vembu wants Arattai to offer the best messaging experience.
Arattai launched in beta in 2021.
The app is being updated weekly.
Zoho is investing further in Arattai.
- Who
- Zoho and Sridhar Vembu
- What
- Focusing on Arattai
- When
- September 26, 2025
- Where
- Undisclosed
- Why
- To offer the best messaging experience with privacy
Zoho's Perspective
Market Perspective
Arattai Focus
Zoho's Perspective
Prioritizes privacy, security, and low bandwidth support.
Market Perspective
Market generally prioritizes features over privacy.
- App Name
- Arattai
- Developer
- Zoho
- Key Feature
- Works on low bandwidth (8 kbps)
- Focus
- Privacy, security, and ease of use
- Investment
- Further investment in infrastructure
- Launch Year
- 2021 (beta)
- Announcement Date
- September 26, 2025
Sources
PM Modi Urges Indians To Switch To ‘Swadeshi Tech’: What Are The Indian Alternatives For WhatsApp, Google Maps, Gmail, Powerpoint?
Focus on Swadeshi will help spur Indian innovation but the journey will be long
From social media to gaming: Top 11 swadeshi apps you can use instead of popular foreign platforms
'We can take on Microsoft': Zoho founder Sridhar Vembu says his suite beats Big Tech at scale
