Archive · 1 Aug 2025
Dabur Red Paste Promotes Fluoride-Free Oral Care in India
Imagine your toothpaste has a secret ingredient called fluoride.
Too much fluoride can be bad for you, especially if you're a child.
Dabur Red Paste started a campaign to tell people about this and encourage them to use toothpaste without fluoride.
They're concerned because some areas in India have too much fluoride in their water already.
The campaign uses social media and influencers to spread the word.
The goal is to help people make smart choices about their toothpaste to stay healthy.
Dabur Red Paste, being fluoride-free, helps people prevent dental problems.
Dabur Red Paste launched a #SwitchToFluorideFree campaign to raise awareness.
The campaign educates about potential health risks from excessive fluoride exposure.
Groundwater in 370 districts across 23 Indian states has fluoride above permissible limits.
The campaign uses regional influencers to share information and encourage consumers.
Dabur Red Paste is promoted as a fluoride-free, Ayurvedic alternative.
- Who
- Dabur Red Paste, in partnership with Mixed Route Juice, and regional influencers.
- What
- A campaign to promote fluoride-free toothpaste and raise awareness about the potential health risks of excessive fluoride exposure.
- When
- Ongoing, with the campaign launched recently.
- Where
- Nationwide in India, with a focus on areas with high fluoride levels in groundwater.
- Why
- To educate consumers about the risks of excess fluoride and offer a safer alternative.
Concerns regarding fluoride
Traditional toothpaste formulas
Health Risks
Concerns regarding fluoride
Excessive fluoride exposure can be linked to several health issues, including neurotoxicity and dental problems.
Traditional toothpaste formulas
Traditional toothpaste formulas containing fluoride are effective in maintaining oral hygiene, and do not pose any risks.
- Campaign Name
- #SwitchToFluorideFree
- Target Audience
- Indian households and health-conscious consumers
- Product Promoted
- Dabur Red Paste (fluoride-free)
- Agency Partner
- Mixed Route Juice
- Key Message
- Make the switch to fluoride-free toothpaste.