Archive · 8 Nov 2025
India's Smartphone Market Sees 7% Growth in Q3 2025, Fueled by 5G and Premium Demand
Imagine lots of people in India are buying new phones!
In the last three months of 2025, they bought 7% more phones than last year.
This is because many people are getting 5G phones, which are super fast.
Even very cheap 5G phones, costing less than $120, are becoming much more popular, growing by over 16 times!
Brands like Vivo are selling a lot of these 5G phones.
When it comes to the most expensive phones, Apple is selling the most, and Samsung is also popular.
These fancy phones are also selling well.
Many people are upgrading from older phones to these newer, faster smartphones.
Even older types of phones, like basic 2G phones, are being bought less often.
India's smartphone market grew 7% year-on-year in Q3 2025, driven by festive sales and 5G adoption.
5G smartphones now represent 89% of all shipments, with a significant surge in the ultra-affordable segment (under Rs 10,000).
Apple led the market by value with a 30% share, while Vivo topped the 5G smartphone market with an 18% share.
The premium smartphone segment continued its double-digit growth, driven by flagship models.
Feature phone shipments declined, with 2G down 14% and 4G feature phones down 24% YoY, as users migrated to smartphones.
- Who
- CyberMedia Research (CMR), smartphone brands including Apple, Vivo, Samsung, Motorola, and OnePlus.
- What
- India's smartphone market experienced a 7% year-on-year growth in the third quarter of 2025, driven by accelerated 5G adoption, particularly in the affordable segment, and sustained demand for premium devices.
- When
- Third quarter of 2025
- Where
- India
- Why
- Growth was fueled by the festive season, aggressive promotional campaigns, easy EMI schemes, increasing adoption of 5G technology, and a strong push for premium devices.
Existing Summary
New Article
Feature Phone Trend
Existing Summary
Feature phone shipments declined by 14% year-on-year as consumers migrate to smartphones.
New Article
In Q3 2025, the 2G feature phone segment declined 14% YoY, while 4G feature phones declined sharply by 24% YoY, as users increasingly transitioned to smartphones.
- Overall Market Growth
- 7% YoY in Q3 2025
- 5G Smartphone Share
- 89% of total shipments
- 5G Smartphone Growth Rate
- Up 16% YoY
- Fastest Growing Segment
- 5G phones priced between Rs 6,000 - Rs 10,000 (surged over 1,600% YoY)
- Leading Brand (Overall Market)
- Vivo (18% share in 5G market)
- Leading Brand (Value/Premium)
- Apple (30% share in Q3 2025)
- Premium Segment Growth
- Continued double-digit growth
- Feature Phone Decline
- 2G feature phones down 14% YoY; 4G feature phones down 24% YoY
