Archive · 26 Aug 2026
Kriti Sanon Raksha Bandhan Ad Pulled Amid Backlash
An advertisement with Kriti Sanon was removed after people criticized her outfit.
Kriti responded to the criticism on Instagram.
She said festivals are about feelings and traditions, not just clothes.
She explained that she sees Raksha Bandhan as a promise to protect one another.
Kriti said she and her sister tie rakhi to each other.
She believes a sister can protect her sister just as a brother can.
She also said they pray for their dogs because they are part of the family.
Her message presented Raksha Bandhan as a bond that can include different family members.
An advertisement featuring Kriti Sanon was pulled down amid backlash over her outfit.
Kriti Sanon responded to the criticism on Instagram Stories on Tuesday.
She said festivals are defined by emotions and the meaning people attach to traditions, not clothing.
Sanon described Raksha Bandhan as a bond of protection and said she and her sister tie rakhi to each other.
She added that their prayers and promise of protection also extend to their dogs, whom they consider family.
- Who
- Kriti Sanon and her sister are central to the discussion; the advertisement featured Kriti Sanon.
- What
- A Raksha Bandhan advertisement featuring Kriti Sanon was pulled down amid backlash over her outfit.
- When
- The advertisement was pulled down; Kriti responded on Tuesday.
- Where
- Kriti shared her response on Instagram Stories.
- Why
- The advertisement faced backlash over Kriti Sanon's outfit, while she said the festival's meaning comes from emotions and traditions rather than clothing.
Critics
Kriti Sanon
Advertisement and outfit
Critics
Critics objected to Kriti Sanon's outfit in the advertisement, contributing to the backlash and its removal.
Kriti Sanon
Sanon argued that the essence of festivals lies in emotions and the meaning of traditions, rather than the clothes worn.
Meaning of Raksha Bandhan
Critics
The backlash reflected disagreement with how the advertisement presented the festival, though the available report does not detail every criticism.
Kriti Sanon
Sanon described Raksha Bandhan as a bond of protection and said sisters can protect one another no less than a brother would.
Who can be included in the tradition
Critics
The report does not provide a specific opposing statement about including pets in the tradition.
Kriti Sanon
Sanon said the prayer and promise of protection extend to her and her sister's dogs because they are family.
- Advertisement
- A Raksha Bandhan ad featuring Kriti Sanon
- Status
- Pulled down amid backlash
- Criticism
- Backlash focused on Kriti Sanon's outfit
- Response platform
- Instagram Stories
- Sanon's view of Raksha Bandhan
- A bond of protection
- Family tradition
- Kriti said she and her sister tie rakhi to each other
- Pets
- She said their protection and prayers extend to their dogs