Archive · 2 Aug 2025
KICL Acquires Zodiz and Jeetlo Footwear Brands
A company called KICL, based in Chennai, is buying two shoe brands, Zodiz and Jeetlo.
This means KICL will now own the brands, their logos, and some employees.
The deal starts in August 2025.
Zodiz and Jeetlo sell inexpensive and fashionable shoes that many people in India buy.
KICL wants to sell these shoes in smaller cities, where more people are starting to buy fashionable things.
KICL hopes to capitalize on the growing footwear market in India.
Kothari Industrial Corporation Ltd. (KICL) acquired footwear brands Zodiz and Jeetlo.
The acquisition includes the brands' logos, designs, and around 60 employees.
The acquisition will be effective from August 4, 2025.
Zodiz and Jeetlo offer affordable footwear, targeting the mass market in India.
KICL plans a distribution-led strategy, focusing on Tier-2 and Tier-3 cities.
- Who
- Kothari Industrial Corporation Ltd. (KICL).
- What
- KICL acquired footwear brands Zodiz and Jeetlo.
- When
- The acquisition will be effective from August 4, 2025.
- Where
- Chennai, India.
- Why
- To gain a foothold in the affordable footwear market and expand distribution.
- Acquiring Company
- Kothari Industrial Corporation Ltd. (KICL)
- Acquired Brands
- Zodiz, Jeetlo
- Effective Date
- August 4, 2025
- Target Market
- Affordable footwear
- Price Range
- Products below ₹1,000 per pair
- Strategic Focus
- Distribution-led in Tier-2 and Tier-3 cities