Gold Prices Soar, Impacting Festive Sales and Consumer Behavior

Gold prices went up a lot during Dussehra, making it more expensive to buy gold.

This made people buy less gold jewelry, leading to a drop in sales compared to last year.

Even though people bought less jewelry, the amount of money spent on gold went up because of the higher prices.

People are also choosing to buy gold and silver coins and bars as investments.

Some consumers are exchanging old gold to get new items.

Despite the price increase, jewelers are still hopeful, as many customers are already planning to buy gold for future festivals and weddings.