2 weeks ago
Apoorva Makhija Moves to New York for NYU MBA
Apoorva Makhija is an Indian internet creator known as The Rebel Kid.
She has moved to New York to study for an MBA at NYU Stern.
She said she may return to India later.
New York attracted her because it felt exciting, fast and stylish.
She also liked its food, buildings and appearances in shows she watches.
Apoorva said being online all the time made her feel pressured.
She felt she had forgotten who she was outside her internet character.
She wants to study business and does not plan to work as a creator forever.
She also said she is not planning to build a Bollywood career.
Indian influencer Apoorva Makhija, known as The Rebel Kid, has moved to New York.
She plans to pursue an MBA at New York University Stern School of Business and later return to India.
Makhija said New York’s pace, fashion, food, architecture and media exposure attracted her.
She cited pressure to maintain an online persona and said she had lost sight of herself beyond The Rebel Kid.
She does not plan to create content forever, pursue Bollywood, and hopes to explore business instead.
- Who
- Indian content creator Apoorva Makhija, also known as The Rebel Kid.
- What
- She moved to New York to pursue an MBA and reconsider her future beyond content creation.
- Where
- New York, United States; she previously lived in India.
- When
- She recently confirmed the move; she had discussed possible higher studies abroad in June 2025.
- Why
- She was attracted to New York and wanted distance from online pressure while exploring her purpose and future career.
New York as Opportunity
New York as Reset
Reason for relocating
New York as Opportunity
Makhija was strongly attracted to New York’s fast pace, fashion, food, architecture and presence in web series she enjoys.
New York as Reset
She also described moving partly to escape the pressure of staying relevant and maintaining an online persona.
Future career direction
New York as Opportunity
The move gives her an opportunity to pursue an MBA and potentially enter business.
New York as Reset
She said she is trying to rediscover her identity and determine what she wants beyond being The Rebel Kid.
Entertainment career
New York as Opportunity
She continues to have an audience after appearances on India’s Got Latent, The Traitors and Lock Upp Season 2.
New York as Reset
She said she does not want to remain a content creator for life and does not plan to build a Bollywood career.
Key facts
- Public identity
- Apoorva Makhija is popularly known as The Rebel Kid.
- New location
- New York, United States.
- Course
- An MBA at New York University Stern School of Business.
- Future plans
- She wants to explore business and does not intend to be a content creator permanently.
- Return plans
- She said she plans to return to India later.
- Bollywood plans
- Although she acted in Nadaaniyan, she said she does not see herself building a career in Bollywood.
- Earlier studies discussion
- In June 2025, she had mentioned possibly pursuing a master’s degree in fashion or management.
Quotes
Apoorva Mukhija
YouTuber and influencer, known as The Rebel Kid
““I think somewhere along the way, I’ve genuinely forgotten who I am when I’m not being The Rebel Kid.””
freepressjournal.in
“"I have traveled quite a lot and when I landed in New York I was like, ‘I really want to live here’.””
thehansindia.com
Sources
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