Archive · 10 Aug 2025
Thailand Doubles Down on Soft Power, Spotlights Culture
Thailand is boosting its 'Soft Power' by promoting its culture.
They are showcasing their arts and culture in many events.
Indian artists and filmmakers are involved, with exhibitions and panels.
Nakhon Pathom, a Herbal City, is a place where they are demonstrating wellness and attracting tourists.
It's like Thailand is showing off its creativity to the world.
Thailand is focusing on 'Soft Power' with the Thailand Creative Culture Agency (THACCA) leading initiatives across various sectors.
The SPLASH Soft Power Forum, Bangkok Art Biennale (BAB), and Mango Art Festival are key events highlighting Thailand's cultural richness.
Indian artists, including Ravinder Reddy and Nan Palin, actively participate and contribute to Thailand's Soft Power initiatives.
The Bangkok Experimental Film Festival made a comeback, featuring Indian and other international contributors.
Nakhon Pathom showcases Thailand's Soft Power with Herbal Cities and health tourism, attracting Indian tourists.
- Who
- Former Prime Minister Paetongtarn Shinawatra launched it, with the Thailand Creative Culture Agency (THACCA) and various artists and filmmakers, including many from India, involved.
- What
- Thailand is promoting its 'Soft Power' through various cultural events and initiatives.
- When
- The Soft Power initiatives are ongoing, with several festivals and events recently held or planned.
- Where
- The initiatives take place primarily in Thailand, including Bangkok and Nakhon Pathom.
- Why
- To boost Thailand's economy and promote its culture internationally.
- Initiative
- Soft Power
- Lead Agency
- Thailand Creative Culture Agency (THACCA)
- Key Events
- SPLASH Forum, Bangkok Art Biennale, Mango Art Festival
- Sectors
- Film, food, art, wellness
- Indian Participation
- Ravinder Reddy, Nan Palin, Kaddukkas Collective
- Location for Health Tourism
- Nakhon Pathom