Archive · 23 Jan 2026
VAGINE: Women-Led Brand Redefining India's Personal Care
VAGINE is a new personal care brand in India that is making products just for women.
It was started by two people, Virendra Sharma and Amisha Priyadarshi.
They make nice-smelling perfumes and sanitary pads.
The brand is special because it thinks about what women really need and want.
It uses things like zodiac signs to make perfumes that feel personal.
The company also gets help from the government to grow.
India's market for these kinds of products is getting bigger, and VAGINE wants to be a part of that growth by making products that women will love and feel good about using.
VAGINE is a women-led personal care brand from India, focusing on fragrances and feminine hygiene products.
The brand's philosophy is rooted in women's lived experiences, emphasizing identity and empowerment.
India's beauty and personal care market is projected to reach USD 49 billion by 2033.
VAGINE's expansion into sanitary pads aims to address cultural stigma and accessibility challenges in feminine hygiene.
The brand receives support from government initiatives like Startup India and the Start-in-UP programme.
- Who
- VAGINE, a women-led personal care and lifestyle brand from India, co-founded by Virendra Sharma and Amisha Priyadarshi
- What
- A brand expanding into feminine hygiene with a focus on women's lived experiences and empowerment
- When
- Recent expansion into feminine hygiene, with market projections extending to 2033
- Where
- India, with a focus on the growing personal care and feminine hygiene markets
- Why
- To address the growing demand for culturally relevant, personalized, and empowering products for women
- Brand Name
- VAGINE
- Founders
- Virendra Sharma and Amisha Priyadarshi
- Market Value (India Beauty & Personal Care)
- USD 31 billion (2025), projected USD 49 billion (2033)
- Women's Fragrances Market (Global)
- USD 43.4 billion (2023), projected USD 69.2 billion (2031)
- Feminine Hygiene Market (India)
- USD 960 million (2024), projected USD 3.8 billion (2033)
- Startup Support
- Startup India, Start-in-UP programme, Uttar Pradesh government funding
- Brand Philosophy
- Rooted in women's lived experiences, emphasizing identity and empowerment
- Product Range
- Fragrances, feminine hygiene products