Archive · 23 Jul 2025
Ather Closes In on Ola Electric in E2W Sales Race
Imagine electric scooters are like different brands of toys.
Ather is catching up to Ola in how many people buy their scooters.
Ather made a new scooter called Rizta that is cheaper and focuses on families.
Ola used to be the most popular, but now companies like TVS and Bajaj are doing really well.
Ather is also opening more stores to make it easier for people to buy their scooters.
The company is also improving how it sells and helps customers.
Ola is working on making more new scooters to sell better.
Ather Energy narrowed the gap with Ola Electric in E2W sales in July.
Ather sold 10,754 units and captured a 16% share; Ola sold 11,270 units with a 16.6% share.
Ola Electric's market share has declined due to issues with product quality and sales scrutiny.
Ather's Rizta scooter, aggressive pricing, and retail expansion contributed to its market gains.
TVS Motor and Bajaj Auto lead the E2W market in July with 21% market shares each.
- Who
- Ather Energy, Ola Electric, TVS Motor, and Bajaj Auto are key players.
- What
- Ather Energy is closing in on Ola Electric in electric two-wheeler sales.
- When
- Sales data is from July.
- Where
- India
- Why
- Ather's gains are due to their Rizta scooter, pricing, and retail expansion. Ola faces challenges due to product issues and scrutiny.
Ather's Perspective
Ola's Perspective
Business Strategy
Ather's Perspective
Focus on family-friendly scooters and expansion
Ola's Perspective
Prioritization is not mentioned
- Ather Sales (July)
- 10,754 units
- Ather Market Share (July)
- 16%
- Ola Sales (July)
- 11,270 units
- Ola Market Share (July)
- 16.6%
- TVS & Bajaj Market Share (July)
- 21%
- Rizta Price
- ₹99,999 - ₹114,500
- Ather Retail Centres (FY26 Target)
- 700