Archive · 31 Jul 2026
OpenAI Cuts Prices for Luna and Terra Models Amid Competition
OpenAI, the company that makes ChatGPT, decided to make two of its AI models cheaper.
The Luna model, which is the fastest and cheapest, will now cost 80 percent less.
The Terra model, which is good for everyday work, will cost 20 percent less.
The biggest model, Sol, will stay the same price.
OpenAI made these changes because other companies in China are offering cheaper AI services, and many businesses are worried about how much AI costs them.
By lowering the prices, OpenAI hopes more people will use its AI tools.
OpenAI announced price cuts for GPT-5.6 Luna and Terra models.
Luna price reduced by 80%, Terra by 20%.
The flagship Sol model price remains unchanged.
Price cuts reflect pressure from cheaper Chinese AI competitors.
Businesses concerned about high AI costs are prompting pricing changes.
- Who
- OpenAI
- What
- Lowered prices for its GPT-5.6 Luna and Terra AI models
- When
- Starting today (blog) and Thursday (Reuters)
- Where
- United States
- Why
- Competition from cheaper Chinese AI rivals and businesses' concerns over high AI costs
- Company
- OpenAI
- Models affected
- GPT-5.6 Luna, GPT-5.6 Terra
- Price reduction Luna
- 80%
- Price reduction Terra
- 20%
- Model unchanged
- GPT-5.6 Sol
- Reason
- Competitive pressure and cost scrutiny
