Archive · 7 Aug 2026
FSSAI Rejects One-Year Extension Demand on Energy Drink Labels
There is a group in India called FSSAI that makes sure food and drinks are safe.
Some drink companies sold drinks with "energy drink" labels.
The rule makers said those labels were not allowed.
They told the companies to change the labels within 90 days.
The companies asked for a whole year instead.
The rule makers said no, 90 days is enough time.
They learned that stores have enough drinks to last only two or three months.
The government said the companies broke the rules by using those labels.
It also said the companies should be happy they are not being punished.
So the companies must fix their labels quickly.
FSSAI has rejected a demand from companies for a one-year extension to change 'energy drink' labels.
The food regulator maintains that the existing 90-day compliance period is sufficient.
Several Indian states have indicated current inventories can be exhausted within two to three months.
A government source said companies breached regulations by labelling their products as energy drinks.
The same official added that the companies should be happy India is not prosecuting them over the violation.
- Who
- FSSAI (Food Safety and Standards Authority of India) and beverage companies that used 'energy drink' labels
- What
- FSSAI rejected a demand for a one-year extension and kept a 90-day period for label changes
- When
- Not specified in the articles
- Where
- India
- Why
- Companies breached regulations by labelling products as energy drinks, and FSSAI believes the existing 90-day period is sufficient since state inventories can be exhausted within two to three months
Beverage companies
FSSAI (regulator)
Deadline for label changes
Beverage companies
Companies demanded a one-year extension to comply with 'energy drink' label requirements.
FSSAI (regulator)
FSSAI rejected the demand, saying the existing 90-day period is sufficient and that companies breached regulations; it noted they should be glad they are not being prosecuted.
- Regulator
- FSSAI (Food Safety and Standards Authority of India)
- Demand rejected
- One-year extension for 'energy drink' label changes
- Compliance period
- 90 days
- Reason for rejection
- Existing period deemed sufficient; several states say inventories can clear in 2-3 months
- Alleged violation
- Labelling products as 'energy drinks'
- Official's comment
- Companies should be happy India is not prosecuting them
- Source
- Reuters report citing a government source