Archive · 7 Jan 2026
Sony Honda Mobility Unveils Afeela 1 EV
Sony Honda Mobility, a company made by Sony and Honda working together, showed off their new electric cars called the Afeela 1 sedan and the Afeela coupe SUV at a big tech show in Las Vegas.
The Afeela 1 sedan costs $89,900 and will start being delivered to people in California later this year.
The Afeela coupe SUV is expected to launch in early 2028.
Even though many other car companies are having trouble with electric cars, Sony Honda Mobility is moving forward with their plans.
They are using Honda's car-making skills and Sony's software and gaming knowledge to compete with other electric car companies.
Sony Honda Mobility unveiled the Afeela 1 EV prototype and Afeela coupe SUV prototype at CES 2026 in Las Vegas.
The Afeela 1 sedan is priced from $89,900 and deliveries in California are expected to begin late 2026.
The Afeela coupe SUV is expected to launch in early 2028.
The joint venture combines Honda's engineering and vehicle-building experience with Sony's software and gaming expertise.
Many U.S. automakers have cancelled plans for new EVs due to weakening demand and tariffs, but Sony Honda Mobility is proceeding with its plans.
- Who
- Sony Honda Mobility (joint venture between Sony Group and Honda Motor)
- What
- Unveiling of the Afeela 1 electric vehicle prototype and Afeela coupe SUV prototype
- When
- January 6, CES 2026
- Where
- Las Vegas, Nevada
- Why
- To showcase the new EV models and plan for future deliveries
Pro-EV Development
EV Market Challenges
Market Strategy
Pro-EV Development
Sony Honda Mobility is proceeding with its EV plans despite market challenges, leveraging Honda's engineering and Sony's software expertise.
EV Market Challenges
Many U.S. automakers have cancelled plans for new EVs due to weakening demand and tariffs.
- Company
- Sony Honda Mobility
- Prototypes
- Afeela 1 sedan, Afeela coupe SUV
- Price
- $89,900
- Delivery Start
- Late 2026 (California)
- Expected Model Release
- 2028 (U.S. customers)
- Joint Venture Year
- 2022
- Event
- CES 2026
