Archive · 11 Jun 2025
Hike's Rush Gaming Platform Launches Campaign with Krushna Abhishek
Hike, a company that runs a real-money gaming platform called Rush, just launched a new advertising campaign.
The campaign is called #ChaloJeetKiChaal and features the actor Krushna Abhishek.
The campaign is focused on the game Ludo, which is available on the Rush platform.
Other influencers, like Manisha Rani, Sunny Singh, and Nitish Rana, will also be involved.
The goal is to highlight skilled players and make gaming a popular topic.
Rush aims to provide skill-based gaming.
The campaign will run for five weeks across TV, radio, and digital channels targeting Hindi-speaking markets.
Hike's real-money gaming platform, Rush, launched a new campaign.
The campaign is titled #ChaloJeetKiChaal.
Krushna Abhishek is the face of the campaign.
The campaign focuses on the Ludo game.
It targets Hindi-speaking markets across multiple media channels.
- Who
- Hike's Rush platform, featuring Krushna Abhishek.
- What
- Rush launched a brand campaign.
- When
- Launched on June 10.
- Where
- TV, radio, and digital channels in Hindi-speaking markets.
- Why
- To promote skill-based gaming and make it more mainstream.
- Campaign Title
- #ChaloJeetKiChaal
- Platform
- Rush
- Operator
- Hike
- Featured Talent
- Krushna Abhishek
- Key Game
- Ludo
- Campaign Duration
- Five Weeks
- Target Market
- Hindi-speaking markets