Archive · 8 Jan 2026
Mumbai's 179-Year-Old Surma Legacy Adapts to Modern Times
Khojati is a very old company in Mumbai that makes surma, a traditional eye cosmetic.
It was started in 1847 and is now run by Shakir Banatwalla, who is the sixth person in his family to take care of the business.
Surma is made from special ingredients and is tested to make sure it's safe.
The company sells surma and other products in many countries.
Even though younger people prefer modern kajal, Khojati is trying to make surma appealing to them by changing how it's presented.
The company has two factories and plans to open more in Africa.
Khojati, established in 1847, is one of India's oldest surma-makers, located in Mumbai's Dongri area.
The business has expanded to include ointments, pain relief oils, eye drops, and skincare products.
Surma production involves a two-week process to remove lead and add therapeutic ingredients, with FDA approval.
Khojati exports to 16 countries, with strong markets in Africa, Indonesia, and the Middle East.
The company is adapting to attract younger consumers by reconsidering packaging and presentation.
- Who
- Shakir Banatwalla, 6th-generation owner of Khojati, a 179-year-old surma-making business in Mumbai
- What
- Khojati is adapting its traditional surma products to appeal to younger generations while maintaining its legacy
- When
- The business was established in 1847, and Shakir Banatwalla joined in 1995
- Where
- The workshop is located in Pala Gali, Dongri, Mumbai, with manufacturing units in Wai and Nashik
- Why
- To stay relevant and attract younger consumers who prefer modern kajal over traditional surma
- Founded
- 1847
- Location
- Pala Gali, Dongri, Mumbai
- Current Owner
- Shakir Banatwalla (6th generation)
- Annual Sales
- 80-90 lakh units
- Export Markets
- 16 countries, including Nigeria, Saudi Arabia, and Indonesia
- Product Range
- Surma, ointments, pain relief oils, eye drops, skincare products
- Certification
- FDA-approved for all surmas and kajals