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Ashok Soota’s Entrepreneurship Lessons Span Multiple New Beginnings

Ashok Soota’s Entrepreneurship Lessons Span Multiple New Beginnings
Ashok Soota: the entrepreneur who never stopped starting over · livemint.com

Ashok Soota is an experienced entrepreneur who has started businesses more than once.

He also helped write a book about how to build a company.

The book is called Entrepreneurship Simplified: From Idea to IPO.

He wrote it with his former colleague, SR Gopalan.

It was published in 2016.

The book explains practical steps for people who want to start businesses.

One important lesson is that a business needs a strong idea.

The article says this advice could help protect startups from being built on hype and then failing.

Key facts

Entrepreneur
Ashok Soota
Book
Entrepreneurship Simplified: From Idea to IPO
Co-author
SR Gopalan
Publication year
2016
Central premise
A venture is only as good as its idea.
Book focus
Practical advice for entrepreneurs and startup founders

Sources

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