Archive · 21 Aug 2025
Mid-Size IT Firms Adapt Growth Metrics for AI Era
Imagine some Indian IT companies are like businesses that help other companies with their computer stuff.
Because things are uncertain right now, these IT companies are changing how they figure out if they're growing.
Instead of just looking at how much money they made, they're also counting how many big deals they're trying to get.
Some are also focusing on how much work they have already lined up.
This is because AI is changing things and they want to make sure they are measuring things properly so that they can remain successful in these fast paced times.
Mid-size Indian IT firms are adopting new metrics to assess growth amid macroeconomic uncertainty and AI advancements.
Coforge uses weekly large-deal proposal counts to gauge sales effectiveness.
Persistent Systems focuses on the 'executable order book' to gauge revenue.
AI is pushing IT firms to move away from fixed-price contracts to output-based models.
Mid-cap IT firms are outperforming larger competitors due to quicker AI adoption and leaner teams.
- Who
- Mid-size Indian IT firms, like Coforge and Persistent Systems.
- What
- Mid-size IT firms are adopting new metrics to evaluate growth.
- When
- The IT firms are adopting these measures currently.
- Where
- India
- Why
- To counter economic uncertainties and generative AI threats.
Traditional Metrics
AI-Driven Metrics
Measurement Approach
Traditional Metrics
Reliance on metrics like Total Contract Value (TCV) and Annual Contract Value (ACV).
AI-Driven Metrics
Emphasis on new metrics due to AI's impact and dynamic market conditions.
- Coforge Revenue (April-June)
- $442 million
- Persistent Systems Revenue (April-June)
- $389.7 million
- Coforge Weekly Measure
- Large deal proposals
- Persistent Measure
- Executable order book
- Coforge CEO
- Sudhir Singh
- Persistent CEO
- Sandeep Kalra