IPL's Growth and Impact on Indian Sports

The Indian Premier League (IPL) has grown significantly since its inception in 2008.

Ness Wadia, co-owner of Punjab Kings, shared his insights on the league's growth and impact.

The IPL's value has increased to US$20.6 billion, with a brand value of US$4.3 billion.

Cricket accounts for 89% of India's sports economy, which crossed $2 billion in 2025.

The IPL has become a major cultural phenomenon, attracting global audiences and inspiring other leagues.

Wadia believes the IPL's best years are still ahead, with growing demand and scarce assets making the long-term outlook compelling.

The league has also seen a significant increase in women's participation and viewership.