Archive · 25 Jul 2025
Innovist CEO: Quick Commerce Is Difficult for Brand Building
Rohit Chawla, the CEO of Innovist, thinks it's hard for brands to become popular using quick commerce, which is like super-fast delivery.
He says it costs a lot to operate these services, and the costs are passed on to the brands.
Also, quick commerce platforms tend to sell products that are already popular, which makes it difficult for new brands to get noticed.
Innovist gets about 25% of its business from its own website, and about the same amount from platforms like Amazon and Flipkart.
Quick commerce is about a quarter of its sales, with the rest coming from offline channels.
Innovist CEO Rohit Chawla believes quick commerce is not the best place to build a brand.
Chawla cited high operational costs in quick commerce being passed on to brands as a challenge.
Quick commerce platforms often prioritize proven bestsellers, limiting opportunities for newer brands.
Innovist's channel mix includes its own website, e-commerce platforms, quick commerce, and offline channels.
Veeba's founder, Viraj Bahl, also stated that brands are built through the general trade (GT) channel.
- Who
- Rohit Chawla (Innovist CEO), Viraj Bahl (Veeba founder)
- What
- Innovist's CEO discusses challenges of building a brand on quick commerce platforms.
- When
- Recently
- Where
- At Inc42's 'The D2C & Retail Summit'
- Why
- To highlight difficulties and channel preferences for building brands.
Challenges with Quick Commerce
No opposing sides
Operational Costs
Challenges with Quick Commerce
Quick commerce platforms' high operational costs are a challenge for brands.
No opposing sides
No opposing view presented in the articles.
- Innovist Founder
- Rohit Chawla
- Innovist brands
- Bare Anatomy, Chemist at Play, Sunscoop
- FY23 Operating Revenue
- INR 39.3 Cr
- FY23 Net Loss
- INR 16.6 Cr
- Innovist Website Revenue
- 25%
- Ecommerce Platform Revenue
- 25%
- Quick Commerce Revenue
- 25%