Gaming Giants Enter India's Micro-Drama Market

Micro-dramas, short videos, are becoming popular in India.

Gaming companies are now entering this market to compete with existing startups.

These companies hope to grab the attention of people during their breaks.

The market is already worth a lot and expected to grow, so it's a race to see who can attract the most viewers.

Gaming companies have an advantage with existing users and gamified features.

However, they need to create good content to succeed.

Some companies rely on ads, while others focus on subscriptions.

The key is to find the right balance.