Archive · 26 Aug 2026
Danny De Lillo to Launch Sweet Humans at AFM
Danny De Lillo is starting a new entertainment company called Sweet Humans.
He plans to announce it at the American Film Market, or AFM.
The company hopes to build a studio in downtown Los Angeles.
It will work with independent filmmakers and support new kinds of stories.
De Lillo says people should feel safe, supported and valued while making entertainment.
Sweet Humans also wants to help keep film and television production in California.
At AFM, the company will discuss its plans and upcoming projects.
It will also hold an event about jobs and independent filmmaking in California.
Danny De Lillo will officially launch Sweet Humans at the American Film Market in November.
The new company plans to establish a production studio in downtown Los Angeles.
Sweet Humans will support independent storytellers, new voices and commercially ambitious projects.
The company says it wants to expand opportunities for filmmakers and California’s creative workforce.
Sweet Humans will host an “I Love California” event focused on the future of independent production in the state.
- Who
- Independent producer and executive Danny De Lillo is launching Sweet Humans, with collaborators participating in AFM discussions.
- What
- Sweet Humans, a new independent entertainment company, will be formally launched and is planning a downtown Los Angeles production studio.
- When
- The launch is planned for the American Film Market, taking place November 10-15; the article says the year is 2025.
- Where
- The announcement will take place at AFM in Century City, with Sweet Humans’ planned studio in downtown Los Angeles.
- Why
- De Lillo says the company aims to elevate independent stories, support new voices and creative workers, and strengthen California’s independent entertainment economy.
- Company
- Sweet Humans
- Founder
- Danny De Lillo
- Launch venue
- American Film Market
- AFM dates
- November 10-15, 2025
- Planned studio location
- Downtown Los Angeles
- Featured event
- “I Love California,” focused on independent production in California
- Industry focus
- Independent storytelling, production and creative-workforce opportunities