Archive · 8 Dec 2025
Tamil Nadu Theatres in Crisis
The Tamil Nadu Theatres Association is in a big trouble.
They wanted the government to increase ticket prices, make a longer gap between movie releases in theatres and on OTT platforms, and allow theatres to do other activities like malls.
But the government didn't agree.
Now, theatres are struggling because big stars like Rajinikanth and Kamal Haasan are paid too much money, and OTT platforms are not buying movies for high prices.
This is making it hard for theatres to make money.
The association is meeting to discuss what to do next.
They want the big stars to take less money or agree to different payment plans.
But it's not clear if the stars will agree.
The situation is making it difficult for both theatres and movie producers.
Tamil Nadu Theatres Association is in crisis due to unmet demands and financial losses.
High star salaries and reduced OTT acquisition rates are major contributors to the crisis.
Theatres are struggling with lack of content and low profits, with many remaining closed.
Producers and theatres are facing challenges due to the current four-week theatrical-to-OTT window.
The Tamil Film Producers Council has requested A-list stars to adopt alternative payment models.
- Who
- Tamil Nadu Theatres Association, Tamil Film Producers Council, A-list stars like Rajinikanth and Kamal Haasan
- What
- Crisis in Tamil Nadu theatres due to high star salaries, reduced OTT acquisition rates, and lack of content
- When
- Ongoing, with an urgent meeting scheduled for Tuesday
- Where
- Tamil Nadu, India
- Why
- High production costs, exorbitant star salaries, and reduced OTT acquisition rates leading to financial losses for theatres and producers
- Association Head
- Tirupur Subramaniam
- Demands Not Met
- Increase in ticket prices, longer theatrical-to-OTT window, permission for commercial activities
- Star Salaries
- Rs 140 crore for some actors
- Theatrical-to-OTT Window
- Currently 4 weeks, proposed 8 weeks
- Confirmed Releases for 2026
- Vijay's Jana Nayagan and Rajinikanth's Jailer 2
- OTT Acquisition Rates
- Drastically reduced
- Producers' Request
- Alternative payment models for A-list stars
- Market Condition
- Unpredictable, OTT platforms selective in acquisitions