Archive · 12 Dec 2025
Advertisers Flock to Women's Cricket Amid Rising Popularity
Advertisers are really excited about women's cricket, especially after India's big win in the World Cup.
Big companies like ChatGPT and Kingfisher have signed up to support the Women's Premier League (WPL).
More people are watching women's cricket, and advertisers want to be part of it.
They're spending more money on ads and sponsorships.
The league is growing, and even though there are some concerns about budgets for other cricket events, most experts think the WPL will keep doing well.
Fans are loving it, and brands see it as a great way to reach lots of people.
ChatGPT and Kingfisher Packaged Water signed as new commercial partners for WPL 2026 and 2027, valued at Rs 48 crore.
Advertiser interest in WPL is at an all-time high, with a 17% increase in marketing budgets in 2025 over 2024.
Viewership for the 2025 WPL season grew by 50%, and projections for 2026 expect 200-250 million viewers on TV and 105 million on digital.
Ad rates for the 2026 season have increased by 20-25%, with higher costs for TV and digital ads.
Despite a 5.6% decline in the WPL ecosystem's value in 2025, experts remain confident in its long-term sustainability and growth.
- Who
- Advertisers, BCCI, Women's Premier League (WPL), Cricket Fans
- What
- Increased advertiser interest and investment in WPL due to rising popularity of women's cricket
- When
- Upcoming 2026 and 2027 seasons, with current trends and projections
- Where
- India, with potential expansion to new cities
- Why
- Record viewership and success of the Indian women's cricket team in the ICC World Cup, leading to higher advertiser confidence and budgets
- New Commercial Partners
- ChatGPT, Kingfisher Packaged Water, Bisleri
- Deal Value
- Rs 48 crore
- Existing Partners
- CEAT, Tata Group, Herbalife, Sintex
- Advertiser Growth
- 17% increase in 2025 over 2024
- Ad Rates 2026
- Rs 60,000 per 10 seconds for HD/SD TV, Rs 400-450 CPM for CTV, Rs 130-140 CPM for mobile
- WPL Ecosystem Value 2025
- Rs 1,275 crore (5.6% decline from 2024)
- Viewership Growth 2025
- 50% increase over previous season
- Projected Viewers 2026
- 200-250 million on linear TV, 105 million on digital
