Archive · 2 Sep 2026
Ternus Takes Apple Helm, Promises Phenomenal iPhone Launch
John Ternus is now Apple’s chief executive.
He replaced Tim Cook, who led Apple for 15 years.
Cook will remain involved as Apple’s executive chairman.
Ternus thanked Cook for helping him during the change.
He said Apple has a very exciting iPhone launch planned for next week.
Apple is also reportedly developing products such as camera-equipped AirPods, smart glasses, a home robot and a touchscreen MacBook.
Ternus recently posted on X for the first time as an Apple executive.
Apple also made other leadership changes involving Luca Maestri and Laura Legros.
John Ternus began his first day as Apple CEO, succeeding Tim Cook.
Ternus thanked Cook for his leadership and support during the transition.
Ternus teased a “phenomenal” iPhone launch planned for next week.
Apple’s reported product roadmap includes camera-equipped AirPods, smart glasses, a home robot and a touchscreen MacBook.
Luca Maestri left his Corporate Services role but remains on Apple’s payroll, while Laura Legros returned as chief of staff.
- Who
- John Ternus became Apple’s CEO, succeeding Tim Cook; Luca Maestri and Laura Legros were also mentioned in leadership updates.
- What
- Ternus began leading Apple and teased a “phenomenal” iPhone launch, alongside reports about future products and executive changes.
- When
- Ternus made the remarks on his first day as CEO; the iPhone launch is planned for next week, with a company event scheduled for Sept. 9.
- Where
- At Apple.
- Why
- The leadership transition moved Cook from CEO to executive chairman while Apple prepares new product launches and adjusts its executive structure.
- New CEO
- John Ternus, formerly Apple’s head of Hardware Engineering
- Former CEO
- Tim Cook, who remains executive chairman after leading Apple for 15 years
- Upcoming launch
- Ternus described next week’s iPhone launch as “phenomenal”
- Company event
- Apple is planning an event on Sept. 9, where Ternus is expected to say more
- Reported product roadmap
- Camera-equipped or AI-powered AirPods, smart glasses, a tabletop home robot and a touchscreen MacBook
- Luca Maestri
- Maestri left Apple’s Corporate Services Leader role in recent weeks but remains on the company’s payroll
- Other leadership change
- Former Apple vice president Laura Legros was brought back as chief of staff
