Archive · 30 Dec 2025
Delhi High Court Protects Jr NTR's Personality Rights
Jr NTR, a famous actor, thanked the Delhi High Court for protecting his personality rights.
The court ordered that no one can use his name, pictures, or likeness without permission.
This includes selling unauthorized merchandise or using his identity for ads, even with AI and deepfake technology.
The court said this is important because celebrities' identities are valuable and should be protected.
Jr NTR's legal team helped him get this order.
Other celebrities have also sought similar protection recently.
The court also said that if not protected, the continuing availability of the infringing merchandise would cause irreparable injury to the actor.
Delhi High Court issued an order protecting Jr NTR's personality and publicity rights on December 22, 2025.
The order restrains unauthorized use of Jr NTR's name, likeness, image, and persona for commercial purposes, including through AI and deepfake technology.
Protected elements include his photographs, style, appearance, and titles like 'NTR', 'Jr NTR', and 'Man of Masses'.
E-commerce platforms and social media sites must remove infringing content within 72 hours of receiving the order.
The court listed the matter for further hearing on May 19, 2026, and noted that other celebrities have also sought similar protection recently.
- Who
- Jr NTR (actor) and the Delhi High Court
- What
- Delhi High Court issued an order protecting Jr NTR's personality and publicity rights
- When
- Order passed on December 22, 2025; Next hearing on May 19, 2026
- Where
- Delhi High Court, India
- Why
- To prevent unauthorized use of Jr NTR's name, likeness, and persona for commercial purposes, including through AI and deepfake technology
- Actor
- Jr NTR (Nandamuri Taraka Rama Rao Junior)
- Court
- Delhi High Court
- Order Date
- December 22, 2025
- Protected Elements
- Name, likeness, image, personality traits, titles (NTR, Jr NTR, Man of Masses)
- Legal Action
- John Doe order and ex parte ad-interim injunction
- Timeframe for Compliance
- 72 hours
- Next Hearing Date
- May 19, 2026
- Legal Representatives
- Dr. Balajanaki Srinivasan, Dr. Alka Dakar, Mr. Rajender, and team of Rights & Marks