Archive · 16 Sep 2026
Amazon Launches Alexa+ in India With Hindi, Hinglish Support
Amazon has made a new version of Alexa called Alexa+.
It is designed to have more natural conversations with people.
Users can speak in English, Hindi or a mixture called Hinglish.
They can ask it to control smart-home devices, find entertainment and help with shopping.
Alexa+ can remember some household preferences, such as dietary restrictions.
It can also recognize different family members using voice and visual identification.
More services will soon let it book restaurants, order food and plan travel.
Amazon says users can review recordings and control privacy settings.
Alexa+ is initially free for eligible customers during Early Access.
Amazon has launched Alexa+ in India in Early Access for eligible customers at no additional cost initially.
The AI assistant understands English, Hindi and Hinglish, including Indian expressions, measurements and family terms.
Alexa+ can control compatible smart-home devices, create routines, manage shopping lists and track Amazon deliveries.
Integrations with services including Swiggy, MakeMyTrip, EazyDiner and District by Zomato are planned for bookings and deliveries.
After Early Access, Alexa+ will remain free for Prime members, while other users can access it through a standalone subscription priced at Rs 2,000 per month or a Prime plan.
- Who
- Amazon and eligible customers using supported Alexa devices, Fire TV devices or the Alexa mobile app.
- What
- Amazon launched Alexa+, a generative AI assistant with conversational, multilingual and task-management features.
- When
- Early Access began on September 16; Amazon did not specify when Early Access will end.
- Where
- India, across supported Echo devices, Fire TV devices, the Alexa mobile app and planned browser access.
- Why
- To provide a more conversational and personalized assistant that can handle smart-home control, shopping, entertainment, travel and other tasks.
- Launch market
- India
- Early Access
- Available from September 16 for eligible customers
- Initial price
- No additional cost for eligible customers during Early Access
- Supported languages
- English, Hindi and Hinglish
- Prime access after Early Access
- Alexa+ will remain free for Prime plan members
- Standalone subscription
- Rs 2,000 per month for Prime Lite, Prime Shopping Edition and non-Prime customers
- Planned services
- EazyDiner, Swiggy, District by Zomato, MakeMyTrip, Home Triangle and TripAdvisor