Archive · 2 Jun 2025
Goa Plans Monsoon Tourism Push Amidst Rising Competition
Goa wants more tourists, especially since the rainy season is starting.
Other places like Sri Lanka and Vietnam are becoming popular with tourists, so Goa needs to make itself more attractive.
Although Goa saw more tourists in the first few months of the year, a scary event in another part of India slowed things down.
To bring visitors back, Goa is focusing on 'monsoon tourism'.
This means showing off things to do other than just going to the beach, like festivals and nature activities.
They also want to attract more tourists from the UAE and Middle East.
The hotel and airline industries are planning special deals for tourists during the rainy season.
Goa's Tourism Minister seeks to boost tourism during the monsoon season.
Competition from other countries like Sri Lanka, Vietnam, and Indonesia is increasing.
The state experienced a slowdown in tourism in April, impacted by the April 22 terror attack in Jammu and Kashmir.
The government is focusing on monsoon tourism to attract tourists.
Efforts include promoting alternative experiences and expanding reach in international markets.
- Who
- Goa's Tourism Minister Rohan Khaunte, stakeholders, and the tourism sector.
- What
- Efforts to strengthen Goa's appeal for monsoon tourism, including promoting alternative experiences and targeting international markets.
- When
- Recent times, with focus on the upcoming monsoon season.
- Where
- Goa, India
- Why
- To boost tourism during the off-season and counter slowing momentum.
- Tourism Growth Q1
- 10% increase compared to last year
- Affected Month
- April (slowdown)
- Reason for Slowdown
- Impact of Jammu and Kashmir terror attack
- Target Market
- UAE and Middle East
- Proposed Focus
- Monsoon tourism and 'Goa beyond beaches'
- Relevant Festivals
- Sao Joao, Chikhal Kalo, Bonderam