Archive · 14 Dec 2025
Helios Luxe Launches Auguste Reymond in India
Helios Luxe, a part of Titan Company, has brought a 127-year-old Swiss watch brand, Auguste Reymond, to India.
They plan to open many new stores, especially in smaller cities, not just big ones.
The watches are very special, made by hand, and cost between ₹1.3 lakh and ₹7.5 lakh.
The company wants to sell more watches in India and is excited about the growing interest in luxury watches.
They think there's a big opportunity because not many people in India buy expensive watches yet.
They also believe that watches make great gifts, which helps them sell more.
Helios Luxe introduces Auguste Reymond, a 127-year-old Swiss watchmaker, in India.
Plans to expand to 100 stores in 3-4 years, focusing on Tier 2 and Tier 3 cities.
23 timepieces launched, priced between ₹1.3 lakh and ₹7.5 lakh, all handcrafted and individually numbered.
Company reports 29% growth this year, with 52% growth in the segment above ₹50,000.
Auguste Reymond could design India-inspired products while maintaining Swiss legacy.
- Who
- Helios Luxe by Titan Company Ltd. and Auguste Reymond
- What
- Launch of Auguste Reymond in India
- When
- December 14, 2025
- Where
- India, with focus on Tier 2 and Tier 3 cities
- Why
- To more than double turnover to ₹2,000 crore in 3-4 years
- Company
- Helios Luxe by Titan Company Ltd.
- Brand
- Auguste Reymond
- Launch Date
- December 14, 2025
- Price Range
- ₹1.3 lakh to ₹7.5 lakh
- Expansion Plan
- 100 stores in 3-4 years
- Current Stores
- 5 boutiques
- Growth Rate
- 29% this year
- Segment Growth
- 52% for watches above ₹50,000