Archive · 19 Jan 2026
OpenAI Introduces Ads in ChatGPT
OpenAI, the company behind ChatGPT, is starting to show ads in its free and ChatGPT Go versions.
These ads will appear below the AI's answers and will be clearly labeled.
OpenAI says it won't share user data with advertisers and that the ads won't affect the AI's responses.
The company is doing this to make more money, as most of its users don't pay for the service.
OpenAI has been making a lot of money from other things like business subscriptions and deals with companies like Apple.
They plan to make even more money in the future, including from new products like ads.
OpenAI is also exploring more interactive ad experiences where users can ask questions directly related to the ads.
The company has set some rules to guide how ads will be shown, like not showing ads to users under 18 or near sensitive topics.
OpenAI is also looking to raise a lot of money from investors, and these ad trials are something positive they can show to them.
The company faces competition from other AI services like Google Gemini and is working to stay ahead.
OpenAI begins testing ads in ChatGPT for free and ChatGPT Go users, starting in the United States.
Ads will appear below AI responses in a clearly labeled box and won't affect the AI's responses.
OpenAI assures it won't share user data with advertisers and users can control ad personalization.
The company has been making significant revenue from enterprise subscriptions, API usage, and strategic deals.
OpenAI plans to generate $20 billion in revenue in 2026 and $110 billion by 2030, with ads contributing to this growth.
- Who
- OpenAI (defendant)
- What
- Introduction of ads in ChatGPT
- When
- Trial starts January 16, 2025
- Where
- United States (expanding globally later)
- Why
- To diversify revenue sources and monetize free users
- Ad Trial Start Date
- January 16, 2025
- Initial Ad Locations
- United States (expanding globally later)
- Affected User Tiers
- Free tier and ChatGPT Go subscribers
- Unaffected User Tiers
- ChatGPT Plus, Pro, and Enterprise subscribers
- OpenAI's Current Valuation
- Up to $109 billion
- OpenAI's Projected 2026 Revenue
- $20 billion
- OpenAI's Projected 2030 Revenue
- $110 billion
- ChatGPT Weekly Active Users
- More than 800 million