Summer Box Office: Admissions Up, Mixed Results, and Shifting Strategies

The summer box office made about the same amount of money as last year, with over a million more people going to the movies.

Disney earned the most, but its profits were lower than last year.

Warner Bros.

had a big win.

Some movies did really well, and others didn't meet expectations.

The article looks at which movies and studios did well, why people might not be as excited as usual, and what studios could do better to draw bigger crowds, especially by targeting younger audiences and rebooting popular female-led movies.