Electric Scooter Market Shifts to Family-Focused Models

The electric scooter market in India is changing.

People are now preferring scooters that are practical and affordable for family use, rather than those with high-tech features.

Companies like TVS and Bajaj have been successful with their family-friendly models, and others like Hero, Honda, and Ather are also focusing on this segment.

The market is growing fast, with a 75% increase in registrations.

This shift is similar to how the petrol scooter market was dominated by models like the Honda Activa, which were practical and reliable.

Experts believe that the next phase of growth will be driven by these mainstream family buyers.