Archive · 4 Sep 2025
Instagram Launches iPad App to Rival TikTok with Reels
Instagram has released an iPad app after 15 years, focusing on short videos called Reels.
This app is designed to compete with TikTok, a platform known for its short-form video content.
The app uses the iPad's larger screen to offer a better experience when using Reels, Stories, and direct messaging.
Some users miss the focus on photo sharing, highlighting a shift towards video content.
The app is free to download.
Instagram launched a dedicated iPad app on Wednesday.
The app emphasizes the short-form video feature Reels.
The app aims to compete with the popular platform, TikTok.
The app takes advantage of the iPad's larger screen and has a multi-column layout.
Some users express mixed reactions to the shift from photo to video focus.
- Who
- Instagram users
- What
- Instagram launched a dedicated iPad app
- When
- Wednesday
- Where
- iPad
- Why
- To compete with TikTok and boost user engagement
Photo-sharing Fans
Video-First Audience
Content Preference
Photo-sharing Fans
Miss scrolling through photos and prefer Instagram's origins.
Video-First Audience
Embrace the increased demand for fast-paced video content.
- Platform
- iPad
- Main Feature
- Reels
- Release Date
- Wednesday
- Target
- TikTok
- Operating System
- iPadOS 15.1 or newer
Sources
Instagram testing Picture-in-Picture mode, will soon let you watch Reels in a floating window
Instagram tests picture in picture mode for Reels to boost viewer retention
The Wait Is Over! This Popular TikTok Feature Is Coming To Instagram Reels
Instagram Finally Comes To iPad After 15 Years, Here’s What’s New
Instagram iPad app is finally here with new features for bigger screens
Instagram Launches iPad App With Reels At The Center, Aims to Challenge TikTok
Instagram rolls out iPad app with Reels at the center to take on TikTok
Instagram Rolls Out iPad App With Reels at Center to Take on TikTok
Instagram Launches Dedicated iPad App With Reels At the Centre
