Archive · 3 Aug 2025
Millets Surge in Popularity: Reimagining an Ancient Grain
Millets, a type of ancient grain, are becoming popular again.
They're showing up in new foods like chips and bread, and the market is growing fast.
Farmers like them because they need less water and can grow in tough conditions.
India is even using millets to help with global food issues and in diplomatic events.
However, some people don't know much about millets or how to cook them.
While there's a lot of hope for the future of millets, more support and innovation are needed to make them a common food.
Millets are gaining popularity globally, from retail to diplomatic events.
The global millet market is projected to surpass $23 billion by 2034.
Companies are innovating with millet-based products to appeal to consumers.
Millets are seen as climate-resilient crops, suitable for sustainable farming.
India is promoting millets internationally for food security and diplomacy.
- Who
- Companies, governments, farmers, and consumers are involved.
- What
- Millets are becoming more popular globally in the food market and in diplomatic events.
- When
- The global millet market is expected to surge past $23 billion by 2034.
- Where
- Globally, including India, West, and other countries.
- Why
- Due to health consciousness, sustainability mandates, and climate-resilient farming practices.
Challenges
Opportunities
Consumer Awareness
Challenges
Surveys show that nearly 90% of Indian consumers eat millets only occasionally and 75% remain unaware of their health benefits.
Opportunities
Increased awareness and changing consumer habits could boost millet consumption.
Farmer Incentives
Challenges
Millet cultivation earns significantly less than wheat or paddy.
Opportunities
Policy support and entrepreneurial value addition could increase incentives.
- Projected Market Size
- $23 billion by 2034
- Primary Focus
- Food and agriculture
- Key Players
- Companies, Governments, Farmers
- Indian Initiative
- International Year of Millets (2023)
- Government Funding
- ₹250 crore Global Centre of Excellence for Millets