Archive · 18 Dec 2025
Kashmir Hosts ATOAI Convention to Revive Tourism
A big meeting is happening in Srinagar, the capital of Jammu and Kashmir, to talk about how to bring back tourists to the beautiful valley.
This meeting is called the 17th Adventure Tour Operators Association of India (ATOAI) convention.
It's a four-day event where people who love adventure and travel from all over India are coming together.
The main goal is to make a plan to bring back tourists after a scary event in Pahalgam earlier this year.
The Chief Minister of Jammu and Kashmir, Omar Abdullah, is very happy that this meeting is happening in Srinagar.
He says that Jammu and Kashmir is very important for adventure tourism in India.
People will also go trekking in places that were closed after the scary event.
The mascot of this meeting is the Kashmir stag, also known as Hangul, which represents courage and strength.
The Chief Minister also talked about using artificial snow to make skiing possible for a longer time and to help with the problems caused by climate change.
The organizers hope that this meeting will help make Kashmir safe and attractive for tourists again.
The 17th ATOAI convention is being held in Srinagar to revive tourism in Kashmir.
The event aims to discuss a tourism roadmap after the Pahalgam terrorist attack in April.
Chief Minister Omar Abdullah inaugurated the convention, emphasizing Kashmir's importance in adventure tourism.
Trekking routes and adventure activities were halted post-Pahalgam attack, but the convention marks a partial resumption.
The Kashmir stag (Hangul) is the official mascot, symbolizing courage and resilience.
- Who
- Adventure lovers, tour operators, and Chief Minister Omar Abdullah
- What
- 17th ATOAI convention to revive tourism in Kashmir
- When
- Ahead of expected snowfall, exact dates not specified
- Where
- Srinagar, Jammu and Kashmir
- Why
- To discuss tourism roadmap and boost tourist confidence after the Pahalgam attack
Tourism Revival
Safety Concerns
Tourism Promotion
Tourism Revival
The convention aims to revive tourism and promote Kashmir as a leading global destination for adventure tourism.
Safety Concerns
Safety concerns and recent terror attacks pose challenges to attracting tourists.
- Event
- 17th Adventure Tour Operators Association of India (ATOAI) convention
- Location
- Sher-e-Kashmir International Convention Centre, Srinagar
- Duration
- Four days
- Purpose
- Revive tourism in Kashmir, discuss roadmap after Pahalgam attack
- Mascot
- Kashmir stag (Hangul)
- Impact of Pahalgam Attack
- Closed trekking routes, drop in tourist arrivals
- Expected Outcome
- Partial resumption of adventure tourism, boost in tourist confidence
- Artificial Snow
- Proposed to prolong skiing season and mitigate climate change effects
- Adventure Activities
- White water rafting, mountaineering, trekking, paragliding, rock climbing
Sources
In Bid To Revive Tourism, Srinagar Hosts 3-Day Convention Ahead Of Snowfall
"Can't Sell Gulmarg If I Dont Have Snow": Omar Abdullah On Climate Change
CM stresses introduction of artificial snow to prolong skiing season in Kashmir
Omar Abdullah's Anxious Hot Air Balloon Ride, And A Mishap Involving Father
Adventure Tourism Should Never Compromise on Safety: CM Omar
