Creed Opens Delhi Boutique, Sources Jasmine From India

Creed, a luxury perfume brand from Paris, opened its first store in Delhi, India.

They make perfumes using special methods, like hand-mixing the ingredients.

They get some of their best ingredients, like jasmine and tuberose, from India.

This is because India has a long history with perfumes.

Creed thinks Indian consumers, who appreciate tradition and fine things, will love their perfumes.

They believe people today want fragrances that are unique to them.

A good perfume should be made with great ingredients, tell a story, and be something special that you wear.

The brand's vision for India is to create a cultural partnership.