Archive · 19 Aug 2025
Instagram Leads Stand-Up Ticket Sales, Study Finds
Some comedians are finding it hard to sell tickets using social media.
A new study shows that Instagram is now the best platform for selling stand-up comedy tickets, with Facebook being second.
YouTube and TikTok are okay, and X (formerly Twitter) isn't working well.
The key is using Instagram's features like Reels and Stories.
It's also helpful to collect emails from fans.
The kind of ads and how people use each platform affect what works best.
Because of this, it is important to use different ways of advertising and content to make sure your audience can easily find your content.
Instagram has seen nearly a 15% increase in ticket sales for stand-up comedy over the past year.
Facebook's share of ticket sales has decreased by nearly 12% despite still contributing a large portion of sales.
TikTok and YouTube have seen modest increases in ticket sales, while X (formerly Twitter) has declined.
Experts suggest comedians focus on Instagram Reels, Stories, and email acquisition for marketing.
Social media platforms are used differently, impacting their effectiveness for ticket sales based on advertising models.
- Who
- Comedians, social media platforms (Instagram, Facebook, TikTok, YouTube, X), and the digital platform Punchup Live.
- What
- A study on the impact of social media platforms on stand-up ticket sales
- When
- Data analyzed from August 2024 to August 2025, with comparisons to the prior year.
- Where
- The study was conducted by Punchup Live.
- Why
- To determine which social media platforms are most effective for driving stand-up ticket sales.
Comedians on Social Media
Audience on Social Media
Views on control
Comedians on Social Media
Some comedians feel like they no longer have as much control over their online presence
Audience on Social Media
Others believe that building a fanbase on social media is achievable, but requires understanding the platforms.
- Instagram Ticket Sales Increase
- Nearly 15% increase in the past year
- Facebook Ticket Sales Change
- Share decreased by nearly 12%
- X (Twitter) Ticket Sales Change
- Decrease of almost 4%
- YouTube Shorts
- Watched by over 2 billion logged-in users monthly (Q1 2025)
- Study Timeframe
- August 2024-August 2025