8 months ago
V2 Retail's Remarkable Growth and Expansion Plans
V2 Retail started as a small retail chain in 2013 and has grown significantly over the years.
It focuses on selling affordable and fashionable clothes in smaller towns and cities in India.
The company has expanded its stores and improved its financial performance, turning a ₹1 lakh investment into nearly ₹3 crore.
V2 Retail plans to open more stores, especially in South India, and aims to become a national-level retailer.
It is doing well compared to its competitor, Baazar Style, with higher revenue growth and profitability.
The company is also working on ways to improve its margins and fund its expansion plans.
V2 Retail has expanded its revenue nearly 17 times from ₹109 crore in 2012-13 to ₹1,884 crore in 2024-25.
The company has turned a net loss of ₹7 crore into a profit of ₹98 crore over the same period.
V2 Retail operates 259 stores across 23 states and 195 cities, with plans to add 130 stores in 2025-26 and 150 in 2026-27.
The company's same-store sales growth stood at 13% in the first half of 2025-26, higher than its competitor Baazar Style.
V2 Retail's average bill value increased to ₹900 in H1FY26, and it continues to outperform on store productivity with monthly sales per square foot at ₹948 in H1FY26.
- Who
- V2 Retail, a retail company focusing on affordable, fashionable apparel for value-conscious consumers in tier-II and tier-III cities
- What
- V2 Retail's growth story, expansion plans, and financial performance compared to its peer, Baazar Style
- Where
- Primarily in tier-II and tier-III cities across India, with a focus on expanding in South India
- When
- From 2012-13 to 2024-25, with plans extending to 2027-28
- Why
- To cater to India's expanding middle-class population and capitalize on the growing consumption in smaller towns and cities
Key facts
- Revenue Growth
- 17x increase from ₹109 crore in 2012-13 to ₹1,884 crore in 2024-25
- Profit Growth
- From a net loss of ₹7 crore to a profit of ₹98 crore
- Stock Price Growth
- From ₹7.3 in 2013 to ₹2,190 today
- Store Count
- 259 stores across 23 states and 195 cities as of Q2FY26
- Expansion Plans
- Plans to add 130 stores in 2025-26 and 150 in 2026-27
- Same-Store Sales Growth
- 13% in the first half of 2025-26
- Average Bill Value
- ₹900 in H1FY26
- Monthly Sales per Square Foot
- ₹948 in H1FY26
Quotes
Motilal Oswal Financial Services
A financial services company
“Management noted that lower throughput in South India is a function of relatively new stores (3–4 year-old versus 10+ years in core states). However, driven by higher apparel salience, the profitability in South is similar if not better than the pan-India level, which has buoyed management to accelerate store expansion in South India”
livemint.com
Sources
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