Archive · 14 Sep 2026
Ziad Kebbi Named MForMedia MD As Company Pivots
Ziad Kebbi is becoming the new Managing Director of MForMedia.
MForMedia is a production company based in Dubai.
Its founders, Khalil Homeissy and Ralph Matar, will continue to guide the larger group.
The company has produced regional versions of shows such as Carpool Karaoke, The X Factor and Takeshi’s Castle.
Now, MForMedia wants to create and own more of its own ideas and stories.
It plans to work on both scripted and unscripted programs.
It also wants to expand digital content and use AI in production.
Kebbi says the region has many important stories still waiting to be told.
Ziad Kebbi has been appointed Managing Director of Dubai-based production company MForMedia.
MForMedia founders Khalil Homeissy and Ralph Matar will remain with the company and oversee group strategy.
The company plans to focus on creating and owning intellectual property across scripted and unscripted content.
Digital content and AI production will become additional pillars of MForMedia’s strategy.
Kebbi previously led Endemol Middle East, Sony Pictures Television Arabia and Talpa Middle East, and worked on The Voice Arabia.
- Who
- Ziad Kebbi has been appointed Managing Director of MForMedia, founded by Khalil Homeissy and Ralph Matar.
- What
- MForMedia is restructuring its business around owned intellectual property, scripted and unscripted content, digital production and AI production.
- When
- The appointment and strategic shift were announced in the report; no specific date was provided.
- Where
- MForMedia is based in Dubai.
- Why
- The company aims to prepare for rapid changes in the industry and create, source and produce content across genres and platforms.
- New managing director
- Ziad Kebbi
- Company
- MForMedia
- Location
- Dubai
- Founders
- Khalil Homeissy and Ralph Matar
- New focus
- Creating and owning intellectual property across scripted and unscripted content
- Additional pillars
- Digital content and AI production
- Previous leadership roles
- Endemol Middle East, Sony Pictures Television Arabia and Talpa Middle East