Archive · 6 Oct 2026
RecoBee Supported Sony’s Spider-Man Marketing Campaign in India
RecoBee is a company that studies how people respond to entertainment.
It worked with Sony Pictures India on the campaign for Spider-Man: Brand New Day.
RecoBee tracked audience reactions and shared information to help guide marketing decisions.
Sony Pictures India said it valued the speed and detail of RecoBee’s work.
The film opened in Indian theatres on July 30, 2026, according to the announcement.
The announcement says it earned more than INR 60 crore net on its first day.
It also claims the film later passed INR 500 crore net in India.
The companies say they are continuing to work together on other films.
RecoBee provided Sony Pictures India with audience intelligence and sentiment analysis for Spider-Man: Brand New Day.
The work included real-time audience tracking and data-driven marketing recommendations during the film’s campaign.
Sony Pictures India said it had continued working with RecoBee across several campaigns after an initial collaboration.
The release says the film opened in India with more than INR 60 crore net on its first day.
The release claims the film later crossed INR 500 crore net in India and became the country’s highest-grossing Hollywood film.
- Who
- RecoBee and Sony Pictures India.
- What
- RecoBee supplied audience intelligence, sentiment analysis, and marketing recommendations for Spider-Man: Brand New Day.
- When
- The film was released on July 30, 2026; the announcement is dated October 6.
- Where
- The campaign and reported box-office results were in India.
- Why
- To help Sony Pictures India understand audience responses and inform its marketing campaign.
- Film
- Spider-Man: Brand New Day
- Release date
- July 30, 2026
- RecoBee services
- Real-time audience intelligence, sentiment analysis, and marketing recommendations
- First-day India net
- More than INR 60 crore, according to the announcement
- Reported India net total
- More than INR 500 crore, according to the announcement
- Earlier collaborations named
- Project Hail Mary and Masters of the Universe