Archive · 23 Sep 2026
MSG91 Launches Shopify Tool to Improve D2C Checkout
MSG91 has introduced a new tool for Shopify stores.
The tool is meant for direct-to-consumer brands in India.
These brands sell products directly to shoppers.
MSG91 says checkout is an important part of buying something online.
The company has studied communication challenges businesses face during the purchase journey.
It wants to help brands make checkout easier to understand.
Shubhendra Agrawal said the tool should make checkout more effective.
The article does not provide details about the tool’s features or launch date.
MSG91 is addressing checkout challenges faced by direct-to-consumer brands.
The company’s new tool is built for Shopify.
The tool targets D2C brands in India.
MSG91 says checkout is a key stage in the customer purchase journey.
Co-founder Shubhendra Agrawal said the goal is to make checkout clearer and more effective.
- Who
- MSG91 and its co-founder Shubhendra Agrawal.
- What
- MSG91 is taking on checkout challenges with a new Shopify tool for D2C brands.
- Where
- India is the target market mentioned for the D2C brands.
- Why
- To help brands make the checkout experience clearer and more effective.
- Company
- MSG91
- Product
- A new Shopify tool
- Target users
- Direct-to-consumer brands
- Target market
- India
- Focus area
- Online checkout
- Stated goal
- Make the checkout experience clearer and more effective
- Quoted executive
- Shubhendra Agrawal, MSG91 co-founder