Prasoon Joshi on AI, Brands, and the Future of Creativity

Prasoon Joshi, an advertising leader, talks about how AI is changing the way brands create their message.

He thinks AI is helpful, but human creativity is still key.

AI can use data to make things faster, but people can have 'aha' moments that AI can't replicate.

Joshi says it's important for brands to understand different cultures to connect with people.

He also explains that in today's world with many platforms, brands need to have a clear message.

He believes that building a brand's value and making a social impact can be more valuable than just spending money on ads.