Archive · 2 Jun 2025
Vidya Balan for Federal Bank; Godrej Consumer Bets on Future
Actress Vidya Balan is now the face of Federal Bank's new campaign to help people save money, using her own experiences.
The bank hopes to connect with more people through her advice.
Balan, who once found banks didn't use female ambassadors, is thrilled about this partnership, rooted in her love for Kerala.
Separately, Godrej Consumer Products is focusing on future categories to grow their business, especially in India and Indonesia.
They are investing in things like air fresheners and pet care.
This means both companies are using new ideas to reach more people and expand their business.
Vidya Balan is the new brand ambassador for Federal Bank.
The 'Savings ki Vidya' campaign blends finance with film.
Balan shares her experience saving wisely.
GCPL is investing in categories such as air fresheners and pet care.
Federal Bank aims to transform banking with innovation.
- Who
- Vidya Balan, Federal Bank, Godrej Consumer Products
- What
- Vidya Balan is the new brand ambassador for Federal Bank, launching the 'Savings ki Vidya' campaign. Godrej Consumer Products is investing in future categories like air fresheners.
- When
- Recently
- Where
- Federal Bank's campaign is nationwide; GCPL operates in India and Indonesia.
- Why
- Federal Bank aims to reach wider audiences with a relatable approach. GCPL invests for growth.
Federal Bank Ambassador
GCPL Investment
Focus
Federal Bank Ambassador
Balan brings a personal touch through the 'Savings ki Vidya' campaign.
GCPL Investment
GCPL is investing in categories of the future
- Vidya Balan
- Federal Bank's first brand ambassador
- Bank
- Federal Bank
- Balan's Field of Expertise
- Finance
- Women's Role
- Household financial decisions
- Balan's Roots
- Kerala
- GCPL's key geographies
- India, Indonesia
- GCPL's core categories
- Home care, personal wash