Archive · 6 Aug 2026
PVR INOX launches Smart Cinemas for affordable Tier III moviegoing
Imagine going to the movies is too expensive for some people.
A big cinema company in India called PVR INOX wants to change that.
They made a new, cheaper kind of movie theater called Smart Cinemas.
These theaters will be in smaller cities called Tier III cities.
The first one will open in a city called Muzaffarpur.
Tickets will cost about 30 to 35 percent less than tickets in big cities.
You will still get great sound and a bright movie screen.
They will also sell snacks and drinks that cost less.
The company hopes many more people can enjoy going to the movies.
They plan to open more of these theaters in many other cities.
PVR INOX unveiled Smart Cinemas, an affordable cinema concept designed for India's Tier III cities.
The format will debut in Muzaffarpur, Bihar, on 7 August using the FOCO (Franchise-Owned, Company-Operated) model.
Smart Cinemas tickets will be priced 30-35% lower than metro multiplexes, where regular tickets cost about ₹250-₹500.
The concept features 2K laser projection, immersive 7.1 surround sound and economical food-and-beverage options.
The company has identified 300 cities, signed six additional properties, and is in talks with developers to expand.
- Who
- PVR INOX, India's cinema exhibition company led by Managing Director Ajay Bijli
- What
- Launched PVR INOX Smart Cinemas, a lower-cost cinema format for Tier III cities
- When
- First launch on 7 August in Muzaffarpur
- Where
- Muzaffarpur, Bihar, India, with expansion planned across Tier III cities
- Why
- To make premium movie experiences more affordable and accessible amid competition from digital platforms
- Company
- PVR INOX
- New concept
- PVR INOX Smart Cinemas
- First launch location
- Muzaffarpur, Bihar
- Launch date
- 7 August
- Ticket price reduction
- 30-35% lower than metro prices
- Metro regular ticket range
- ₹250-₹500
- Expansion model
- FOCO (Franchise-Owned, Company-Operated)
- Target cities
- 300 identified cities