Archive · 13 Sep 2025
Steve Waugh Launches Australian Brands Platform in India
Former Australian cricket legend Steve Waugh and Tim Thomas have launched Australia Essence in India.
This platform introduces nine premium Australian brands, offering diverse products like food, wellness items, and lifestyle goods.
Waugh, with a deep connection to India, sees this as a full-circle moment, blending his cricketing past with a new business venture.
The initiative aims to share Australian culture and wellness practices, which complement India's traditions.
Waugh also shared his personal wellness routine which includes Pilates, walking, and gym sessions to promote a healthy lifestyle.
Australia Essence, a platform for Australian brands, launched in India.
The platform features nine premium Australian brands.
The initiative aims to bring Australian experiences and products to Indian consumers.
Steve Waugh sees the launch as a personal journey.
Australia Essence plans to complement India's wellness culture.
- Who
- Steve Waugh and Tim Thomas
- What
- Launched Australia Essence, an Australian brands platform in India.
- When
- As of today
- Where
- India
- Why
- To build a cultural and commercial bridge between Australia and India.
- Company Name
- Australia Essence
- Founder
- Tim Thomas and Steve Waugh
- Launch Date
- As of today
- Initial Brands
- 9 Australian brands
- Product Categories
- Food, beverage, wellness, lifestyle
- Steve Waugh's wellness routine
- Pilates, walking, gym, healthy eating