Archive · 1 Dec 2025
India's Gen Z to Drive $250 Billion in Consumption
Gen Z in India, which includes people aged 12 to 30, makes up a big part of the population.
They are expected to spend a lot of money, around $250 billion, in the next few years.
This is a huge opportunity for brands, but many are not ready to connect with this group.
Gen Z values authenticity and wants brands to understand their needs and communities.
Some brands are doing well by focusing on experiences and building communities, while others are struggling to adapt.
Social media platforms like Snapchat are also trying to reach this generation by offering unique experiences.
Gen Z in India, aged 12 to 30, accounts for 27% of the population and is expected to drive $250 billion in consumption by CY25.
Only 15% of businesses have adapted their marketing strategies to engage Gen Z, despite 45% acknowledging their influence.
Gen Z values authenticity and prefers brands that invest in their communities and offer affordable products.
Brands like Nike and Under25 are successfully engaging Gen Z by focusing on experiences and community building.
Social media platforms like Snapchat are targeting Gen Z with AR capabilities and digital-first brand collaborations.
- Who
- Gen Z in India, aged 12 to 30 years, comprising 27% of the population
- What
- Expected to drive $250 billion in consumption by CY25, accounting for 43% of India's total consumption
- When
- Next year (CY25)
- Where
- India
- Why
- Gen Z's significant population and influence on consumption patterns, with brands needing to adapt their marketing strategies to engage this demographic
- Gen Z Population
- 377 million (27% of India's population)
- Age Range
- 12 to 30 years
- Businesses Acknowledging Gen Z Influence
- 45%
- Businesses Adapting Marketing Strategies
- 15%
- Snapchat's Gen Z User Base
- 90% of 250 million Indian users aged 13 to 34