8 months ago
Tata CLiQ Sees Luxury Demand Surge
Tata CLiQ, a big online shopping company, is seeing lots of people buying fancy things like watches and clothes.
These buyers are not just from big cities but also from smaller towns.
Young people are also buying luxury items for the first time.
The company is adding new brands like lululemon and plans to open stores.
They want to make luxury products easier to get and are focusing on making shopping personal and fast.
More people are buying non-essential items, and Tata CLiQ is growing quickly because of this.
Tata CLiQ reports strong double-digit growth in luxury segment.
Over 57% of luxury business comes from non-metro markets.
Younger consumers are making their first luxury purchases.
Company partners with lululemon for India, planning omni-channel strategy.
Key segments driving demand include watches, accessories, footwear, and fashion.
- Who
- Tata CLiQ, led by CEO Gopal Asthana
- What
- Rising demand for luxury products from non-metro and younger consumers
- Where
- India, with significant growth in non-metro markets
- When
- Fiscal year 2025, with expectations for 2026
- Why
- Increasing disposable incomes, digital-savvy consumers, and expansion of the middle class
Key facts
- Company
- Tata CLiQ
- CEO
- Gopal Asthana
- Luxury Segment Growth
- Strong double-digit growth
- Non-Metro Contribution
- 57% of luxury business
- Key Segments
- Watches, accessories, footwear, fashion
- New Partnership
- lululemon for India
- Strategy
- Omni-channel, curation, personalisation
Quotes
Gopal Asthana
CEO, Tata CLiQ
“The past year has been good for the luxury segment with growing disposable incomes and the rise of the digital-savvy consumers. These consumers are not just from metros, but also from non-metro cities and regions. We are also seeing a rising trend of younger consumers who are looking to make their first luxury purchase, whether it’s a perfume or a watch. The expansion of the middle-class base is also fuelling the demand for premium and luxury products.”
thehindubusinessline.com
“Close to 57 per cent of our business now comes from non-metro markets in the luxury segment. We are making luxury products more accessible for these consumers. We are also seeing a rise in the consumer base of first time luxury buyers as well as first time luxury buyers online from these markets.”
thehindubusinessline.com
