Archive · 4 Nov 2025
India's Smartphone Market Reaches Record Value Driven by Premium Demand
Imagine people in India really wanted to buy new phones in the last few months!
They bought more phones than ever before, and the phones they chose were often the more expensive, fancier kinds.
This made the total amount of money spent on phones go up a lot, reaching a record high.
It's like everyone decided to upgrade their phones to the latest and greatest models.
This was helped by special holiday sales, discounts, and easy ways to pay for phones over time.
Even Apple, known for its pricier phones, became one of the top sellers by number of phones sold, showing that many people are choosing premium options.
Companies are focusing on selling these high-value phones rather than just a lot of cheap ones.
India's smartphone market saw 5% volume growth and 18% value growth year-on-year in Q3 2025.
The market recorded its highest-ever quarterly value, fueled by festive sales and premium demand.
The premium smartphone segment (above ₹30,000) grew by 29%, driving the overall market value increase.
Apple led the premium segment with a 28% value share, while vivo topped overall shipments with a 20% share.
Apple entered India's top five smartphone brands by volume for the first time.
- Who
- India's smartphone market, Counterpoint Research, Apple, Samsung, vivo, OPPO
- What
- India's smartphone market achieved its highest-ever quarterly value, driven by strong demand for premium devices and festive season sales.
- When
- July-September quarter of 2025
- Where
- India
- Why
- Increased consumer confidence, eased retail inflation, easy financing, attractive trade-in offers, aggressive discounting, and growing consumer interest in high-end smartphones.
Factors Driving Growth
Concerns for Future Sales
Consumer Spending
Factors Driving Growth
Improved household liquidity, festive optimism, and strong consumer confidence are fueling demand for smartphones, especially premium models.
Concerns for Future Sales
Retailers caution that recent price increases on popular smartphone models could negatively impact sales in November and December, which are already slower post-Diwali.
Component Costs and Supply
Factors Driving Growth
Aggressive discounts, EMI offers, and attractive trade-in options are making smartphones, including higher-end devices, more accessible to buyers.
Concerns for Future Sales
Rising costs of memory components and supply chain challenges, exacerbated by a shift in global manufacturing focus, are leading to price hikes.
- Quarter
- July-September 2025
- Volume Growth
- 5% year-on-year
- Value Growth
- 18% year-on-year
- Highest-Ever Quarterly Value
- Achieved in Q3 2025
- Premium Segment Growth (> ₹30,000)
- 29% year-on-year
- Average Selling Price (ASP) Increase
- 13%
- Top Brand (Premium Segment - Value)
- Apple
- Top Brand (Overall Shipments - Volume)
- vivo
